How long it takes for your music to go live on Spotify, Apple Music, Boomplay and YouTube, and how to plan a fast release without missing playlist pitching.
Last updated October 2026 · By the Interfine Music team
Most releases go live on major stores within a few days of being approved, but some stores take longer. To be safe, submit your release 2–3 weeks before your release date. That leaves time for review, delivery to every store, and pitching to Spotify editors, who need your song at least 7 days before release.
Review time: our team reviews every release within 72 hours to a week. Submit 2–3 weeks before your release date so there is time for review, delivery and playlist pitching.
Store processing times differ. Large services usually process releases quickly, while some regional services process in batches. Releases can also be delayed if a store flags something, such as artwork with text or logos that break its rules, or a mismatch between the artist name and an existing profile.
You can choose a release date very close to your submission date, but you lose time for playlist pitching and risk some stores going live later than others. A last-minute release can work for a surprise drop, but most artists get better results with 2–3 weeks of lead time.
Once approved and delivered, Spotify usually processes releases within a few days. Submit 2–3 weeks early so you can pitch the song to Spotify editors.
We recommend 2–3 weeks. Spotify editors need your pitch at least 7 days before release.
Each store processes releases on its own schedule. Some regional services take longer. Contact support if a store is still missing after your release date.
Speed depends mostly on store processing, which is similar for all distributors. Clean files and correct metadata are what keep your release from being delayed.
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