Demystifying Sync Licensing: How Your Music Can Land in TV Shows, Films, and Ads” – Exploring the world of sync licensing, including what it is, how it works, and how musicians can leverage it to generate revenue and exposure for their music.
A synchronization license is an agreement between a music user and the owner of a copyrighted composition (song) that grants permission to release the song in a video format This permission is also called synchronization rights, synch rights. The Journey of a Song in Advertising
The truth is gaining music spots on commercials is a highly competitive undertaking and understandably so. The exact payment to the singer-songwriter or publisher varies depending on various factors, but on average it ranges between five to six figures plus backend royalties for every spot that the commercial plays.getting your music on a commercial is not only a boost to your income but also sets you up for success in your music career and can give your music massive exposure.
A good tip is to partner with a 3rd party licensing company who already has numerous connections to help represent and pitch your material. For you to get your music on a commercial, you must Produce High-Quality Music; This may seem obvious, but you need to pay attention to the quality of your music. Remember what you may deem quality, may not be considered of high quality by creative directors and music supervisors. With a good mastering and mixing of your music you stand a better chance of getting to the final selection stages.
Also, your instrumental version of the given song or track should be of high quality. While some projects require an actual song, others require the instrumental. Therefore, if you qualify for sync licensing, the instruments should be able to carry the scene ultimately, the song should have dynamic productions. It should enable the creative director and editor to make cuts without compromising the quality of the music. The instrumentals should provide an elaborate soundscape that builds, drops, and picks up momentum as need be. of course the creative needs of any given commercial will vary.
Before you submit your music to a creative director or music supervisor, you must understand the type of project you are pitching for. Is it a TV commercial, film, or ad? What vibe are they looking for? Are there specifics on the production dynamics or lyrics? If you partner with a licensing company to represent your music, they can usually help steer you.You should do thorough research before you send in your music, otherwise, you will be spinning your wheels. If you get a heads up about the project in good time, you can create new music specifically for that project and customize it to suit the requirements. Build your Network Extensively, the wide the your network the higher the chances of getting a sync deal.
License Your Music and make sure to partner with an established licensing company as they come with a built-in network of clients. Score a Score is one of the top music dealers for TV commercials, Build a Strong Digital Presence most music supervisors are keen to work with a musician who already has a large following, as it enables them to tap into it for their project.
In conclusion produce world standard music, build a good digital presence, license your music stand a chance to get sync deals
